Digital Marketing, Branding and Ecommerce Technology by Example
Instructor: Oguz Alpoge
*** Course description
This course teaches Digital Marketing with hands-on practical examples of MailChimp, Constant Contact, LinkedIn, Amazon MarketPlace and SiteFinity Ecommerce and others. Students will study techniques and trends. Students will start creating their own campaigns online with free accounts with the templates provided.
Additionally, major experience will be gained during the class in teamwork to simulate innovative and creative content creation. Digital marketing and ecommerce is becoming widely popular in corporate use in the US, Canada, South America, Europe and Asia.
*** Course goals and objectives
This course teaches students how to design advanced campaigns with all professional systems. Students will implement, configure and analyse campaigns.
*** Course prerequisites
Prior understanding of marketing concepts and trends.